The growing number of marketing options often means greater demands on businesses as they juggle the multiple elements within their marketing plans.
While some may opt for a DIY approach, many companies are partnering with local media companies to deliver a higher return on investment.
Advertisers report significant benefits. The 2021 Local Advertiser Survey by Borrell Associates Inc highlighted these top responses to the question “What causes you to buy from a local media company?”
- High level of marketing expertise
- Partnership attitude rather than a vendor
- Furnish transparent marketing plan
- Focus on your business (not theirs)
Marketing expertise
With a full-service media company, you have access to a diverse team with specialists in different areas, such as brand strategy, design, content creation, traditional media, digital marketing, SEO and analytics. Whether you’re using one or two marketing tactics or a multi-faceted campaign, an account rep ensures all the various pieces are in line with your goals and your campaign stays on time and on budget.
It also offers scalability. As your business grows, their experts who are already familiar with your company and its goals, can add new types of marketing to scale efforts and deliver higher returns.
Partnerships
Managing more than an individual aspect of your marketing gives a media company a big-picture view of your overall goals and how to achieve them. Rather than being transactional, a partnership mindset values collaboration and puts the focus on your sustained success. Communication is open and ongoing, and provides the opportunity for reporting on milestones and adjustments if needed.
Marketing plan
A strategic marketing plan executed by a dedicated account rep ensures cohesiveness and consistent messaging across the various tactics. This strengthens brand recognition and can boost the effectiveness of each individual piece. Rather than needing to ensure a handful of different vendors all understand the brief, working with a media company streamlines the process at every step.
Focus on your business
An account rep will ask the right questions and take the time to understand your industry and your business, and the possible challenges specific to your market. This allows for tailor-made solutions designed to help your company overcome obstacles, take advantage of opportunities, and maximize your marketing budget.
These partnerships are about more than outsourcing so your team can focus on other tasks. It’s a relationship with a team that understands and prioritizes your business goals, and uses their expertise and resources to help drive your marketing in a cohesive way that delivers results.
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