Spring Clean Your Marketing

With Q1 in the rearview mirror, now is an excellent time to give your marketing a fresh start. Just like spring cleaning your home, a marketing refresh clears out what’s outdated, refines your messaging, and sets you up for success.

Consistent Messaging Across All Channels

The essence of your brand should be clear and cohesive, no matter where a customer encounters it. Consistent tone and visuals across all platforms build recognition and trust. 

If different channels do have different messaging, they should still feel like part of the same brand. Ensure that your marketing touchpoints are supporting one another. Every message—whether online or offline—should work together to guide your audience and strengthen your brand.

Get Your Team On Board 

This also includes your front-line staff. Often the first point of contact, they play a key role in ensuring the customer experience aligns with the expectation set by the rest of your marketing. If you’ve had recent staffing changes, make sure everyone’s on the same page about current messaging and promotions, as well as what your brand stands for overall. A well-informed team helps turn marketing promises into customer experiences that are memorable for the right reasons. 

Refresh Your Online Presence

Just like your frontline staff, your company's online presence can be what many people encounter first. Part of spring cleaning should include ensuring your online marketing reflects your company’s current marketing objectives. 

• Update content and check for outdated information – Make sure your messaging, contact info, and offerings reflect what you’re doing now.
• Review business listings and public profiles – Ensure your details and branding are current across platforms. 
• Ensure there are no dead landing pages – Broken links frustrate users and impact credibility, and can also negatively affect your SEO.
• Review your SEO – Align keywords and metadata with current goals to stay visible and competitive.
  
  

Organize, Optimize & Streamline

Efficient marketing needs the right tools and good planning. Review your processes, from scheduling and automation to how you track results. Is everything still working for you and your team?

Take time to organize your calendar, sort notes from your most recent campaign, get a jump on planning your next campaigns, and build in time for creative thinking. 

Small Efforts Can Grow 

Like spring cleaning a home, your schedule may only allow you to refresh one area at a time, but it’s well worth doing. Your marketing needs attention to thrive, and some extra effort now will help your business grow all season long.