December 16, 2024
PML CELEBRATES RATINGS, INDUSTRY AND COMMUNITY ACHIEVEMENTS!
Pattison Media (PML) is pleased to celebrate our success in ratings in several markets across Western Canada, the recently announced Canadian Radio Awards from Broadcast Dialogue and our station & team member driven charitable initiatives that impact the communities we serve.
In the recent RadioCounts and Numeris Fall 2024 ratings1, PML celebrated a new first. Never before has PML had 4 markets simultaneously achieve #1 and #2 rank in the all-important adults 25-54 demo. We are proud to celebrate this achievement with our teams in:
- Edmonton at 102.3 NOW! Radio & Up! 99.3
- Victoria at The Zone, and 100.3 The Q
- Kelowna at 103.1 Beach Radio and The LIZARD
- Kamloops at B-100 and 98.3 CIFM
Other notable ratings successes include Winnipeg, where QX104 was #2 in the market and #1 with females. THE PEAK in Vancouver, in its first full ratings book back on FM, finished top 5 for the first time in its history while Wild 95.5 Lethbridge scored the #2 position with adults 25-54.
In Kelowna, in our first ratings period with 3 FM properties, Pattison stations swept the top three spots in the 12+ category, #1 - 103.1 Beach Radio, #2 - 104.7 The LIZARD and # 3 - OV 103.9.
Another rarity in ratings occurred in Edmonton at 102.3 NOW! as this is the 54th time that this station has been #1 since their 2010 launch. No other radio station in Canada has achieved that result in the same amount of time.
Also last week, the Canadian Radio Award Winners presented by Broadcast Dialogue, showcased the best of talent across the country. Reflecting the great work being done at Pattison Media, we are proud to celebrate the following awards:
- Program Director of The Year - Jay Stone – 102.3 NOW! And Up! 99.3 Edmonton
- Station of the Year - 102.3 NOW! Edmonton
- Best Community Service Initiative, Major Market - Alberta Day of Caring for Jasper - 102.3 NOW! and Up! 99.3 Edmonton (Initiated by Pattison but executed by all Broadcasters in the province)
- Best Community Service Initiative, Small Market- Spirit Day – 101.3 The River & 99.3 REWIND Prince George
- Best Imaging Production, Small Market, Runner Up - 99.3 REWIND Prince George
- Best Performance in a Commercial, Major Market - Bob Johnstone - Amore Pasta – Up! 99.3 Edmonton
- Best Commercial, Major Market, Runner Up – Amore Pasta Love - Up! 99.3 Edmonton
- Best Commercial, Medium Market – Healthy Smiles “The Tooth is Out There” – Big 105 Red Deer
- Best Commercial, Medium Market, Runner Up – Nickname Support Group – Wild 95.5 Lethbridge
- Best Commercial, Medium Market, Runner Up – Pig Butts “Danny’s Whole Hog” – QX104 Winnipeg
- Best Commercial, Small Markets – Fouillard Carpets – Power99 Prince Albert
- Best On -Air Promotion, Major Market – “Swifty-oke” - 102.3 NOW! Edmonton
- Best On Air Promotion, Small Market, Runner Up – 99.3 REWIND Prince George
PML takes immense pride in the contributions to the communities we serve by local, station-lead initiatives. Here are some recent station events that contributed significantly to their communities:
Prince George – 99.3 REWIND, 101.3 The River, CKPG-TV - “Spirit Day”: In partnership with Spirit of the North Healthcare Foundation, this one-day radiothon fundraiser, supported by 4 weeks of promotion and testimonials, encourages people and businesses in and around Prince George, to drop off or phone in cash donations. Spirit Day 2024 set a record breaking $382,652 in just 12 hours, allowing all funds to remain in the region and support much needed northern BC healthcare initiatives.
Kamloops – B-100, 98.3 CIFM, CFJC-TV - “Basics for Babies”: This breakfast fundraiser, in its 19th year, has raised over $100,000 in cash donations in 2024 plus over 3000 pounds of basics. All money raised goes to support the most vulnerable members in the community and to ensure that struggling families can provide the basic nutritional needs, hygiene and comfort necessities for their babies. Young Mom’s can access these basics all year long in the ‘baby bank’. We are proud to say babies that this event helped in the first few years, have now graduated high school!
Victoria – 100.3 The Q’s “Feed the Need”, and The Zone at 91.3, “Toy Drive”
For over 30 years, 100.3 The Q, ‘Feed the Need’ brings much needed support to Victoria’s people in need. Their event in 2024 raised $30,000 in food and cash to fill the shelves of their local food banks and assist people who use them
The Zone delivered $55, 000 in toys and cash in 2024 in their 15th annual Toy Drive. This event will continue in 2025 under a new name – The Willows Family Toy Drive – to honor the legacy of former morning show host, Dylan Willows’, commitment to this initiative.
All PML Saskatchewan Stations – “Jim Pattison Children’s Hospital Radiothon”
In 2024, Pattison Media Saskatchewan helped fundraise more than 1.9 million for the Jim Pattison Children’s Hospital Foundation, supporting pediatric healthcare in Saskatchewan. Annual radiothons on PML stations, began 22 years ago and has to date, helped raise more than 16 million dollars in support of the JPCH in Saskatoon.
In commenting on these achievements, Pattison Media President Rod Schween stated, “We celebrate these success stories with our 625 Wildly Talented Team members. Without their dedication and commitment, none of these accomplishments would be possible. Thank you for all you do to make the places we work and play a better place to live!”
Media contacts:
Rod Schween
President
About Pattison Media
Headquartered in Kamloops, B.C., Pattison Media, is one of the country’s largest, private, western-based media companies. Spanning British Columbia, Alberta, Saskatchewan and Manitoba, their operations currently encompass 51 radio stations, 3 television stations and 21 online news portals in 32 different markets. Pattison Media is a proud division of the Jim Pattison Group, a diversified group of operating businesses, based in Vancouver, which has grown to become one of the largest, privately held companies in Canada. Please visit www.pattisonmedia.com or www.jimpattison.com for more information.
1. Ratings results cited are from the Numeris Fall 2024 On-line Radio Diary Release, Numeris R4 PPM Release and the RadioCounts Fall 2024 Day After Recall Survey.
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