Digital Specialist

Western Canada

Pattison Media is looking for a passionate digital specialist to join us in a vital role with our partner, Lift Interactive and our Nimble Digital Marketing Team.

You will have an insatiable appetite for digital marketing and the unique ability to work effectively amongst multiple teams. You will be a key player on this dynamic and competitive team that delivers integrated media solutions throughout markets in Western Canada. This position reports to both the Director of Sales for our Metro and Non-Metro markets. The successful candidate can be based anywhere in Western Canada, but preference will be given to those based in any one of our Radio and Television markets.

Background:

Nimble offers a smarter, carefree solution to digital marketing and website, including offerings for SEM, SEO, Social Media and Programmatic Advertising. Our goal is to help businesses grow and thrive through smarter digital marketing that really works.

Responsibilities:

• Work with core Pattison Digital team in developing best practices across multiple markets
• Participate in client meetings and presentations to help identify client needs and provide expert input
• Recommend the best digital marketing and website solution to our Advertising Consultants/clients
• Participate in team meetings and provide regular timely updates
• Work with Customer Success Representatives to transition sales into client onboarding
• Be up to date on the latest digital marketing trends
• Have expert level knowledge on our Nimble Marketing and Website Solutions

Qualifications:

• Learn and understand client businesses
• Recognize industry patterns and trends
• Clearly outline client objectives and communicate goals to the team
• Recognize the importance of an optimized website in driving conversions
• Use appropriate tools to develop SEO & SEM recommendations that support client goals
• Act as a liaison on multiple projects for the sales team, customer success team and operations.  
• Be very detail oriented and organized
• Make budget and strategic recommendations based on campaign performance
• Be informed of general trends in websites and digital marketing including programmatic advertising, video advertising, social media, SEM and SEO
• Participate in team meetings to capture ideas and notes and translate those into actionable tasks
• Have a big picture understanding of what is important and what needs to happen next for our clients
• Familiar with third-party web tools, including Google Drive, GA4, SEM Rush, Slack and Airtable (a plus)
• Familiar with web builders and Content Management Systems, including Squarespace, WordPress, Webflow
• Experience with paid ad platforms, including Meta Business Suite, Google Ads, Hivestack
• Proficient with Microsoft Office
• Basic understanding of SEO
• Legally able to work in Canada

You can apply online below or submit your resume and a completed copy of the Pattison Media New Applicant Self ID form by February 25th, 2025, to both Directors at:

Katie O’Connor

Director of Sales, Non-Metro Markets     

katie.oconnor@pattisonmedia.com
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Mike Jean     

Director of Sales, Metro Markets

mike.jean@pattisonmedia.com

Only those selected for an interview will be contacted.

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Nimble Digital and Pattison Media are committed to our social responsibility of equal opportunity employment and do not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, disability, medical condition, gender identity, sexual orientation, or age, religion, expression, marital status or other non-job-related criteria. We encourage members of all designated groups to identify themselves using our self-identification form, as doing so will help us correct under-representation of those individuals in our company.

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